What volume of advertising is acceptable on a digital platform?

  • 6

    Clause 6 - Journal Advertising

    See Clause 4 and in particular Clause 4.7 regarding the requirements for prescribing information in journal advertisements.

    6.1 No issue of a print journal may bear advertising for a particular product on more than two pages. 

    6.2 Where the pages of a two page print advertisement are not facing or where a digital advertisement is made up of a number of screens, no page or screen must be false or misleading when read in isolation.

    6.3 No advertisement taking the form of a loose insert in a print journal
    may consist of more than a single sheet of a size no larger than the page
    size of the journal itself, printed on one or both sides.


  • 11.2

    11.2 Restraint must be exercised on the frequency of distribution and on the volume of promotional material distributed.

Companies need to always bear in mind Clause 11.2 when considering the volume of advertising (promotion) in any form and on any platform, not just on digital platforms. 

The supplementary information to Clause 11.2 focuses on mailings, the clause itself covers all promotional materials.